Some friends of ours, Keith and Laura, opened a brewery in Rockville, Maryland, called 7 Locks Brewing. It's a great spot, great beers, highly recommended--check it out if and when you're in the area.
Last year, the 7 Locks crew decided to give their original logo (below) a re-design ahead of some new beer releases.
Keith approached me to take on the task, which I gladly accepted. I shipped them the final logo just before this past Thanksgiving.
I was happy with the outcome and the development process. In this post I wanted to share that process, showing the stages from concept to finished logo, with the sketches along the way and my thoughts and reflections on each.